Why focus on professional writing skills?

Credibility

Obvious mistakes – whether grammar errors, jargon and clichés, or sloppy structure – undermine your company’s credibility. When your audience sees mistakes like these, they assume the writer is either inexperienced or careless – not the image you want for your organization.

Impact

Even if you’re confident in your team’s grasp of the fundamentals of effective writing, that’s not enough. The marketplace is saturated with information demanding our attention (consider just the number of emails that circulate within your own company). Only truly clear, concise writing is going to stand out and get your message to your intended audience.

Morale

Of course, good writing skills directly result in better outcomes for your readers, internally and externally. Beyond that, however, studies show 76% of employees want opportunities for professional development (87% among millennials!). Professional development is essential not only to training, but also retaining, excellent employees. Writing workshops appeal to employees across all levels and departments.